Marketing translation that produces a technically correct version of your English content is rarely the same as marketing translation that converts. The problem is not vocabulary -- it is that marketing relies on emotional triggers, cultural familiarity, humor, and phrasing conventions that do not transfer directly between languages. A fear-of-missing-out headline that works in US English often feels forced or off-key in German. A warmth and community framing that works in French often reads as too informal in Japanese business contexts.
We assign marketing content to translators with marketing or copywriting experience in the target language and market. They understand the difference between a translated version of your email sequence and an adapted version that produces the same click behavior. When a phrase does not adapt well directly, they rewrite with equivalent intent rather than preserve the awkward literal version.
Common marketing content we handle includes: paid ad copy (Google Ads, Meta, LinkedIn) translated and character-count-adapted for each platform's limits; email marketing sequences including subject lines, preview text, and body copy; landing pages and product pages where the conversion flow needs to work in the target market; and social media content across formats.
We also handle ongoing content programs for marketing teams that need a steady volume of content adapted for international markets each month. Terminology and tone guidelines are established at project start and applied consistently across all content batches.
Growth-stage SaaS companies, marketing teams expanding internationally, and digital product brands running paid campaigns in multiple markets.