App Store Listings Localized and Keyword-Adapted for Each Market.

App store listing translation is a specific problem that combines three distinct skills: accurate translation of product content, understanding of how search works in each app store, and knowledge of how app store descriptions are written in the target language by competitive apps. A translated title that is accurate but does not match how users in that market search for your app category is losing discoverability from the moment it goes live.

We translate and keyword-adapt app store listings for the App Store (iOS) and Google Play. For each listing, we translate the app name, subtitle, short description, full description, in-app purchase names, and keyword fields. The keyword adaptation is based on your existing keyword sets -- we adapt them for natural-language search equivalents in the target market rather than direct translation, which frequently produces low-volume search terms.

For the description text itself, we do not produce a literal translation. We rewrite in the natural style of comparable apps in the target market -- which often means adjusting length, reformatting bullet structures, and rephrasing the opening lines to match how apps in that category present their value in that market.

We include screenshot text translation as part of the listing project -- the short labels on app store screenshots are often overlooked but contribute to conversion. We translate these at standard character limits for standard screenshot dimensions.

Markets most commonly covered: German, French, Spanish, Japanese, Korean, Portuguese, Italian, Dutch, Polish, Turkish, and Mandarin Simplified and Traditional.